Montreal, June 3, 2021 — The Montreal Alouettes announced on Thursday a new partnership with BFL CANADA, one of the largest risk management, insurance brokerage and benefits consulting firms in Canada.
The Business Club, which is the ideal place for evenings out with clients, partners or employees, will now bear the name of BFL CANADA Business Club.
“We are very pleased with this new partnership,” said Alouettes President Mario Cecchini. “BFL CANADA forged a solid reputation across the country. They have been implicated in sports for a long time, and this association is a natural fit. We are proud that industry leaderssuch as them are teaming up with us.”
The Alouettes are the latest organization that will be able to benefit from BFL CANADA’s expertise and professional offers and advantages, notably for commercial insurance and healthcare benefits.
“In both sports and business, discipline, passion, and teamwork allow us to go beyond our limits and accomplish great things. At BFL CANADA, we are not afraid of risk, and we are driven by performance: it is only natural for us to join forces with the Montreal Alouettes team by sharing common vision and values”, said Barry F. Lorenzetti, President, CEO and Founder at BFL CANADA. “We are pleased to support high-performance sport in Canada and, more specifically, the legendary Montreal football team. The Montreal Alouettes are a Quebec flagship, and BFL CANADA believes in the importance of supporting our local teams and athletes, not to mention the amazing Alouettes’ fans! We look forward to meeting them throughout the season.”
The best way to be sure to attend Alouettes’ games in 2021, including in the BFL CANADA Business Club, is to reserve your season tickets by visiting www.MontrealAlouettes.com or by calling 514-787-2525.
About BFL CANADA
Founded in 1987 by Barry F. Lorenzetti, BFL CANADA is one of the largest employee-owned and operated Risk Management, Insurance Brokerage, and Employee Benefits consulting services firms in North America. The firm has a team of over 950 professionals located in 22 offices across the country. BFL CANADA is a founding Partner of Lockton Global LLP, a partnership of independent insurance brokers who provide Risk Management, Insurance and Benefits Consulting services in over 140 countries around the world.
About the Montreal Alouettes
Founded in 1946, the Montreal Alouettes possess a rich history. The organization has had its name inscribed seven times on the Grey Cup (1949, 1970, 1974, 1977, 2002, 2009, 2010), a trophy awarded yearly to the champion of the Canadian Football League. They play their home games at Percival Molson Memorial Stadium, on beautiful Mount Royal.