The Montreal Alouettes Foundation was created through the initiative of former President Mark Weightman based upon the constant desire of the organization to reinforce its presence in the community.
Since the team’s return to Montreal in 1996, the Alouettes have been involved with youth by supporting several programs to fight the school dropout rate. These efforts are continuing and are intensifying with the creation of the Alouettes Foundation to be headed by Annie Larouche who has been with the organization since 1996, and has held several positions within the club as well as managing all aspects of the Montreal Alouettes cheerleaders. Active in the community, she is also involved in the Alouettes Alumni Association by coordinating its activities.
The mission of the Alouettes Foundation is to promote education by working to reduce the dropout rate among adolescents and young adults.
“Community involvement is an integral part of our DNA. It is with a tremendous sense of pride and honour that I launch the Alouettes Foundation today. By our actions, our presence and our financial support, we are pleased with the contribution of our Foundation to develop youth both in classrooms and on the football field,” said former Alouettes President and CEO, Mark Weightman.
In the coming months and years, the Alouettes Foundation will ensure further implementation and development of the Alouettes “Together at School” program, as well as granting financial support and material foundation to projects, programs and events that primarily support education and amateur football in Quebec.
The Alouettes Foundation will also count on the support and active participation of the Alouettes Alumni Association. “Our involvement is a natural for us. As an organization, the Alumni Association has always been passionate about the cause of young people and we are proud to contribute to the expansion of the Alouettes Foundation. I am convinced that tomorrow’s leaders will benefit from this combination of forces,” added the president of the Alouettes Alumni Association, Ian Mofford.
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