Montreal – The Alouettes Foundation was created through the initiative of former President Mark Weightman based upon the constant desire of the organization to reinforce its presence in the community.

Since the team’s return to Montreal in 1996, the Alouettes have been involved with youth by supporting several programs to fight the school dropout rate. These efforts are continuing and are intensifying with the creation of the Alouettes Foundation to be headed by Annie Larouche who has been with the organization since 1996, and has held several positions within the club as well as managing all aspects of the Montreal Alouettes cheerleaders. Active in the community, she is also involved in the Alouettes Alumni Association by coordinating its activities.

The mission of the Alouettes Foundation is to promote education by working to reduce the dropout rate among adolescents and young adults.

“Community involvement is an integral part of our DNA. It is with a tremendous sense of pride and honour that I launch the Alouettes Foundation today. By our actions, our presence and our financial support, we are pleased with the contribution of our Foundation to develop youth both in classrooms and on the football field,” said former Alouettes President and CEO, Mark Weightman.

In the coming months and years, the Foundation will ensure further implementation and development of the Alouettes “Together at School” program, as well as granting financial support and material foundation to projects, programs and events that primarily support education and amateur football in Quebec.

The Foundation will also count on the support and active participation of the Alouettes Alumni Association. “Our involvement is a natural for us. As an organization, the Alumni Association has always been passionate about the cause of young people and we are proud to contribute to the expansion of the Alouettes Foundation. I am convinced that tomorrow’s leaders will benefit from this combination of forces,” added the president of the Alouettes Alumni Association, Ian Mofford.

“50/50 (Half and Half)” presented by TELUS at McGill’s stadium!

Among the Foundation’s initiatives to raise funds, the team have launched the “50/50 (Half and Half)” presented by TELUS. The money raised through this initiative (supported by BUMP50:50) support the Foundation’s programs.

Event Total Amount Amount
Winning #
2017-10-22 – 50=50 Sunday October 22nd, 2017 vs Tiger Cats $10,930 $5,465 148786216
2017-10-09 – 50-50 Monday October 9th, 2017 vs Edmonton Eskimos $4,265 $2,132 227739703
2017-09-17 – 50-50 Sunday Septembe 17th, 2017 vs Ottawa Redblacks $12,985 $6,493 237146904
2017-08-31 – 50-50 Thursday August 31st, 2017 vs Ottawa Redblacks $10,065 $5,032 151924706
2017-08-24 – 50-50 Thursday August 24th, 2017 vs Winnipeg Blue Bombers $14,265 $7,132 212420201
2017-08-11 – 50-50 August 11th, 2017 vs Toronto Argonauts $15,960 $7,980 190004803
2017-07-14 – 50-50 Friday July 14th, 2017 vs Calgary Stampeders $9,550 $4,775 238132201
2017-07-06 – 50-50 Thursday July 6th, 2017 vs BC Lions $11,905 $5,953 218895010
2017-06-22 – 50-50 Thursday June 22nd, 2017 vs Saskatchewan $14,095 $7,048 137896502
2017-06-15 – 50-50 Thursday June 15th, 2017 vs Ottawa Redblacks $7,610 $3,805 146976403
$111,630 $55,815


The Alouettes held their annual Golf Tournament on September 26 at St-Raphael Golf Club. Event proceeds went to the Alouettes Foundation.

“Together at School” with the Alouettes

Together at School is a community outreach program supporting high school students in the greater Montreal area.

The Alouettes have been active in Montreal schools since 1998.

The players visited 110 schools in 2016, reaching out to over 45,000 students.

The Alouettes players involved in the program for 2016 included: Kyries Hébert, Tyrell Sutton, Kristian Matte, Luc Brodeur-Jourdain, Martin Bédard, Philippe Gagnon, Jean-Christophe Beaulieu, Seydou Haidara Jr. and Jean-Samuel Blanc.

Players taking part must first undergo 32 hours of training from specialists in the field of mentoring and counseling in order to be best equipped to help the students.

New to the program since 2013 is a French language component where the players will receive French lessons in order to further interact with the children they will visit. The weekly French classes will run through the end of April.

The program’s main goal is to encourage kids to stay in school while focusing on a wide array of challenges that students face today, ranging from bullying and academic performance to peer pressure and the importance of staying active. The players look to inspire and motivate the students they meet to make the right choices and to reach their full potential through hard work and dedication.

Become a volunteer!

Would you like to be a volunteer for the Montreal Alouettes? Complete the application form that can be found here!