Montreal, May 13, 2021 – The Montreal Alouettes announced on Thursday a new partnership with ready to drink alcoholic beverages Twisted Tea and Truly Hard Seltzer.
The Alouettes become the sixth CFL franchise to partner up with Twisted Tea and Truly, in addition to League partnership, which were all successful to grow trial and awareness.
Alouettes’ fans will be able to attend local games on the Twisted Tea party deck and enjoy Twisted Tea Original and Truly Wild Berry Hard Seltzer, while watching the Alouettes run to victory.
Made with vodka at 5% ABV, real brewed tea and natural lemon flavour, Twisted Tea Original is refreshing, smooth, and of course, a little twisted. ESPACE Truly Hard Seltzer is currently the number-two Seltzer in North America, rapidly closing the gap to number one, while Twisted Tea is the uncontested number one Hard Iced Tea in Canada and the United States!
“We are thrilled at the opportunity to support Canadian sports, and the Montreal community with our Canadian-made beverages. We are delighted to bring Alouettes’ fans the best of the category”, said Julia Glynn, Brand Manager of the RTD Portfolio at Moosehead Breweries. “We look forward to building meaningful relationships with Alouettes fans in and outside of the stadium.”
“This brand fits perfectly with Alouettes football,” declared Brian Weightman, Director, Sales and Corporate Partnerships with the Montreal Alouettes. “They are fully invested with us and we are very happy to be able to offer our fans another great product they will be able to savoir during our home games.”
About Moosehead Breweries Limited
Moosehead Breweries Limited (MBL) is the only Canadian-owned major brewery. The company is owned and managed by New Brunswick’s Oland family, since 1867. MBL shares a longstanding, fruitful partnership with The Boston Beer Company, for the Canadian distribution rights on top North American brands such as Truly Hard Seltzer, Twisted Tea, Angry Orchard and Samuel Adams.
About the Montreal Alouettes
Founded in 1946, the Montreal Alouettes possess a rich history. The organization has had its name inscribed seven times on the Grey Cup (1949, 1970, 1974, 1977, 2002, 2009, 2010), a trophy awarded yearly to the champion of the Canadian Football League. They play their home games at Percival Molson Memorial Stadium, on beautiful Mount Royal.
