Montreal, April 16, 2021 – The Montreal Alouettes announced on Thursday a new partnership with AutoHebdo, a Quebec based company, the Canadian leader of automotive marketplaces, which is well enrolled on the Quebec soil since the beginning.
Not only will two local organizations work hand in hand, the partnership will offer AutoHebdo great visibility as it will have its logo on the Alouettes’ practice jersey for the entire 2021 season.
“We are pleased with this new partnership with AutoHebdo, a local company which counts close to five decades on its odometer,” said Brian Weightman, Director, Sales and Corporate Partnerships with the Montreal Alouettes. “Over the years, they have proven themselves to be leaders in the online automotive marketplace space in order to help customers buy and sell cars. We are happy to be able to count on a new partner who has built a solid reputation in Quebec over the years.”
AutoHebdo helps consumers find the cars with the confidence of making a great deal – with the largest inventory of used and new cars available in Quebec with over 125,000 cars at any given time and encourages better vehicle buying decisions through helpful reviews, buyers guides, pricing tools, and more.
The company accelerates dealers’ ability to market and manage their inventory through a powerful suite of solutions that they call the TRADER Advantage – with leading Marketplaces, Web Solutions, Web Traffic, Inventory Management, Conversion Tools, and industry-leading customer service.
“We are very proud of this partnership between AutoHebdo and one of our most beloved professional teams, The Montreal Alouettes, because it provides a great opportunity to get closer to our Quebec users. AutoHebdo has been serving Quebecers for nearly 50 years, during which time it has grown to be the most popular automotive marketplace in Quebec. When our customers arrive at significant life milestones like purchasing or selling a vehicle, AutoHebdo is there to guide them through it. Thus, the goal of this partnership is to strengthen our long-standing commitment to supporting Quebec customers by helping them make this big life decisions with full confidence of getting the best deal “, says Benoît Béland, Brand Director at AutoHebdo.
About TRADER Corporation
TRADER Corporation is a trusted Canadian leader in online media, managing automotive consumer marketplaces. The company’s primary online destinations include: autoTRADER.ca and autoHEBDO.net. autoTRADER.ca offers the largest inventory of new cars and used cars in Canada, receiving 25 million monthly visits to the marketplace and more than 6 million all-time mobile app downloads. Visitors buy or sell cars, trucks or other motorized vehicles quickly, easily and conveniently. Buyers can search based on vehicle model, make, colour and geographic location to find the deal that is right for them. autoTRADER.ca is also an online destination for auto content, featuring news and reviews from award-winning automotive journalists. Follow autoTRADER.ca on Facebook, Twitter, YouTube, and Instagram.
About the Montreal Alouettes
Founded in 1946, the Montreal Alouettes possess a rich history. The organization has had its name inscribed seven times on the Grey Cup (1949, 1970, 1974, 1977, 2002, 2009, 2010), a trophy awarded yearly to the champion of the Canadian Football League. They play their home games at Percival Molson Memorial Stadium, on beautiful Mount Royal.
