The Alouettes Partner with Point S and Continental Tires to Drive Toward Success
Montreal, June 22, 2026 – The Montreal Alouettes are proud to announce a new partnership with Point S and Continental Tires, two trusted brands that share the same values of performance, reliability, and excellence that define the Alouettes organization.”
Present throughout Quebec and recognized worldwide, Point S and Continental Tires are joining forces with the Alouettes to enhance their brand visibility while strengthening their presence among football fans and the communities they serve.”
Throughout the 2026 season,fans will see Point S and Continental Tires featured during Alouettes home games at Percival Molson Memorial Stadium, as well as through various team-related promotional initiatives.
“We are extremely pleased to welcome Point S and Continental Tires to the Alouettes family,” said Rino Folino, Vice President of Partnerships for the Montreal Alouettes. “These are two brands known for their leadership, commitment to their customers, and constant drive to innovate. Like us, they believe in performance, trust, and a job well done. This is a natural partnership that we are very proud of.”
“The Alouettes are an iconic organization that brings Quebecers together around a shared passion,” said Maxime-Olivier Gauthier, Vice President of Marketing and Communications at Point S. “We share many common values, including close ties with our communities, teamwork, and the pursuit of excellence. We are excited to be part of this journey and to connect even more closely with fans across Quebec.”
About the Montreal Alouettes
The Montreal Alouettes have a rich history. The team was founded in 1946. The organization has won the Grey Cup eight times (1949, 1970, 1974, 1977, 2002, 2009, 2010, and 2023), the championship trophy of the Canadian Football League. The team plays its home games at Percival Molson Memorial Stadium, located on the slopes of Mount Royal.
About Point S
Present in more than 38 countries and with over 5,500 retail locations and service centers, Point S is a global leader in the tire and automotive maintenance industries. In Quebec, more than 230 locally owned and independently operated workshops make it the largest network in the province. Its network offers a wide range of services, including tire sales and installation, mechanical maintenance, and windshield repair.
About Continental Tires
Continental is a global leader in the tire industry, providing innovative products that combine safety, performance, and reliability for more than 150 years. Driven by a constant commitment to innovation, the company is shaping the future of mobility through advanced technologies and a strong commitment to sustainability.
