The Inspiring Story of Christine Montpetit
Sunday, March 8 marks International Women’s Day. On this special date, we pay tribute to Christine Montpetit, who has been a producer for Montreal Alouettes games for nearly three years. She has also been running her own business since 2019.
She wears many hats in the sports scene in Montreal and surrounding areas. She produces games for la Victoire, the Roses, the Alliance, the Lions, and the Grand Prix of Trois-Rivières, in addition to being involved with the Montreal Grand Prix. She worked with the Montreal Canadiens as a game operator for a decade and greatly enjoyed the experience.
“I loved my time with the Canadiens. With a schedule of 41 home games in the regular season, plus preseason games and playoffs, things move very quickly, but you learn a tremendous amount,” she says. “I asked questions, people answered me, and they quickly trusted me with responsibilities. I owe them a lot.”
When she was younger, Christine studied at École ProMédia and at UQAM in administration.
Elle & Sport
To inspire other women to climb the ranks in the sports and business world, the 37-year-old professional shared her story during the 6th edition of the “Elle & Sport” event, held on March 6 at Collège Montmorency. Many CEGEP students listened attentively to her inspiring journey. Christine appeared on stage alongside other exceptional women: Isabelle Éthier (host and commentator), Jennifer Mathurin (retired professional basketball player), and Stéphie-Ann Dadaille (coach).
“I see it as a source of pride. We have the opportunity to share our experiences, including our obstacles and our successes, but we also do these activities to motivate young people and show them that anything is possible. When I started my career, there were very few opportunities. The growth of women’s sports is opening more and more doors for women.”
When a team performs well on the field, fans are having fun in the stands, and the atmosphere in the building is electric, Christine is at her peak.
“That’s what motivates me every day. We want fans to enjoy watching their team and to want to come back because of the experience they had. That’s what I aim for when I produce a game.”
According to Christine, game production has had to adapt to different audiences. You don’t produce an Alouettes game the same way you produce a Roses or Lions game. You have to adapt to a different fan base and know how to “speak” to your supporters.
Sports, performance, and entertainment have always been part of her life. A former Montreal Alouettes cheerleader, she spent six seasons on the football field cheering on the team and helping create the stadium atmosphere. In her youth, she played basketball, took dance classes, and practiced ringette and swimming.
“Sports and entertainment have always been part of my life. That’s what drives me. I love the adrenaline that pushes me to give it my all,” explains the mother of two young boys aged three and five.
According to her, with the arrival of the Montreal Roses and la Victoire, young girls can now aspire to aim higher.
“Seeing female role models motivates young girls with real examples. Sports are changing, and that’s very encouraging. Now a girl can aspire to make a living through sports, and that’s significant,” she says enthusiastically.
Christine doesn’t hide it—she dreams of producing the Super Bowl one day, nothing less. Seeing how she seems capable of moving mountains, she may well achieve it. For her, no challenge is too big.
“I want to continue opening doors and inspiring women. That’s how society will keep moving forward. In the past, women simply wanted to break into the world of sports; now we can aim to dominate it.”
