Kia, new major partner of the Montreal Alouettes
The Alouettes are pleased to announce a three-year partnership agreement with Montreal’s Kia dealerships. Effective with this announcement, Kia becomes the official automotive partner of the Montreal Alouettes.
“The Montreal Alouettes – a professional football team whose origins date back more than 80 years – is an integral part of our community,” said Madison Don, Kia’s public relations manager, Quebec region. “We are excited by the Alouettes’ new management and delighted to partner with the new owners. We consider ourselves especially fortunate to have the opportunity to work together to strengthen the experience for the fans who come to watch the games.”
“The Kia brand is all about innovation and the inspiration that comes from movement, while the Alouettes have been a source of pride in the region for many years,” said Mylène Savoie, Vice-President, Group Account Director at INNOCEAN Canada. “We are delighted that Kia will play a vital role at every home game, and also the opportunity to bring together two exceptional brands.”
“We appreciate having Kia’s support,” said Alouettes senior director, ticket sales and corporate partnerships Brian Weightman. “They have made their mark in the automotive industry for decades and we’re excited to work with them. We want to continue our pursuit of excellence on the field and Kia will help us accomplish that.”
With this agreement, Kia will have prominent positioning for games played at Percival Molson Stadium: Dedicated segments on the giant screen; prominent placement of a vehicle at the entrance to the stadium; digital banners; radio ads; and branded content opportunities featuring Alouette players.
Becoming involved with a sports organization that has deep Montreal roots is both a springboard and a unique opportunity, which the two brands are sure to want to take advantage of in the years to come.
About Kia Canada:
Founded in 1999, Kia Canada Inc. is a subsidiary of the Kia Corporation based in Seoul, South Korea. The company employs more than 170 people at its headquarters in Mississauga, Ontario, as well as in various locations across Canada and its regional office in Montreal, Quebec. Kia offers dynamic, stylish and innovative award-winning products, along with thoughtful and practical services through its network of 197 dealerships across the country. Kia’s slogan – “Movement that inspires” – symbolizes the company’s commitment to creating a space for customers to be inspired and to bring their ideas to life.