April 26, 2023

Als renew partnership with Beneva

Montreal, April 26, 2023 – The Montreal Alouettes announced today that they have renewed their partnership with Beneva, a company specialized in insurance and finance.

Beneva, which was born from the merger of La Capitale and SSQ Insurance, is built on shared human values, and powered by 75 years of experience.

Beneva will be the title sponsor for the Thanksgiving Day game on Monday, October 9 when the Ottawa REDBLACKS will visit Percival Molson Memorial Stadium.

“After two successful years, we are excited to renew this partnership with the Alouettes, which gives Beneva exceptional exposure and visibility not only in Quebec, but also across Canada,” said Louis-Philippe Roux, Vice President, Marketing and Go to Market at Beneva. “This relationship also allows us to offer a pleasant experience to the community.”

“We are very pleased to continue our association with Beneva. They have been well established in Quebec for many years,” said Brian Weightman, Senior Director, Sales and Corporate Partnerships for the Montreal Alouettes. “We have built a strong relationship over time, and we are confident that the best is yet to come. We are very grateful for their trust and support.”

About Beneva
Created by the coming together of La Capitale and SSQ Insurance, Beneva is the largest insurance mutual in Canada with more than 3.5 million members and customers. Beneva employs over 5,000 dedicated employees: people looking out for people. Its human approach is rooted in mutualist values that are shared by its employees. With $26.8 billion in assets, Beneva positions itself as a major player in the insurance and financial services industry. Its head office is located in Quebec City. For more information, please consult beneva.ca.

Policyholders of contracts issued by an insurance company of Beneva Group Inc. are members of SSQ Mutual and La Capitale Civil Service Mutual.