The Montreal Alouettes choose Beneva as a major sponsor

Montreal, July 13, 2022 – The Montreal Alouettes are proud to welcome Beneva in their family, as it becomes a major partner with the organization. Beneva, which was born with the merging of La Capitale and SSQ Insurance is built on shared human values, and powered by 75 years of experience.

“We are very pleased with this partnership”, said Alouettes President Mario Cecchini. “Beneva has earned a very good reputation throughout our province since its creation. These people represent a sure value, we are proud to be associated with a home-grown Quebec business.”

“Beneva is proud to announce its association with the Montreal Alouettes, a team rooted in the hearts of Quebecers that made its mark across Canada”, says Louis-Philippe Roux, Vice President Marketing and Go to Market at Beneva. “This partnership will allow us to continue to roll out our new brand and expand its reach across Canada.”

Fans can reserve their tickets for the 2022 season by visiting MontrealAlouettes.com or by calling 514-787-2525.
About Beneva
Created by the coming together of La Capitale and SSQ Insurance, Beneva is the largest insurance mutual in Canada with more than 3.5 million members and customers. Beneva employs over 5,000 dedicated employees: people looking out for people. Its human approach is rooted in mutualist values that are shared by its employees. With $26.8 billion in assets, Beneva positions itself as a major player in the insurance and financial services industry. Its head office is located in Quebec City. For more information, please consult beneva.ca

About the Montreal Alouettes

Founded in 1946, the Montreal Alouettes possess a rich history. The organization has had its name inscribed seven times on the Grey Cup (1949, 1970, 1974, 1977, 2002, 2009, 2010), a trophy awarded yearly to the champion of the Canadian Football League. They play their home games at Percival Molson Memorial Stadium, on beautiful Mount Royal.