The Montreal Alouettes partner up with les Éleveurs de Porcs du Québec

Montreal, June, 30, 2022 – The Montreal Alouettes are proud to announce a new partnership with les Éleveurs de porcs du Québec.

The pork industry will team up with the Alouettes during the 2022 season via different forms of visibility and content. Thus, the partnership will offer fans the opportunity to taste the new pulled pork poutine that will be served exclusively during the team’s local games. A delight not to be missed!

The two organizations will also produce video clips praising the merits of les Éleveurs de porcs du Québec.

Quebec pork has been farmed and processed in Quebec. It must meet very high quality standards in terms of safety, traceability and animal welfare.

These leaders in the Quebec pork industry ensure the prosperity and sustainable development of Quebec’s pork businesses by offering a high-quality product to all consumers. They offer a maximum of information and training to the breeders so that they are motors of change and success.

“We are pleased to improve the stadium offering with this partnership”, said Mario Cecchini, President of the Montreal Alouettes. “Les Éleveurs de porcs du Québec will allow our fans to enjoy an exclusive and delicious pulled pork poutine that will be exclusively available during our home games. No doubt people will love this new offering.”

“Our partnership with the Alouettes is a huge source of pride, not only for me, but for all Quebec pork producers as well. We know just how much Montreal’s team appreciates Quebec’s homegrown talent because it recruits so many local players. Today, the team is showing its attachment to Quebec yet again by making Quebec pork the official meat of the Alouettes de Montréal,” declared David Duval, President of les Éleveurs de porcs du Québec.

Fans can reserve their tickets for the 2022 season by visiting www.MontrealAlouettes.com or by calling 514-787-2525.
About Les Éleveurs de porcs du Québec :
Les Éleveurs de porcs du Québec represents the interests of its 2,593 members, who belong to eight different regional groups. The pork sector generates over $3.36 billion in economic benefits for every region in the province. In Quebec, the pork industry employs 31,000 people. Valued at $1.81 billion in 2019 and representing nearly 45% of Canadian exports in terms of value, approximately 70% of Quebec’s pork production is exported. Quebec pork is exported to over 80 countries, which represents 6% of the world’s pork trade. Quebec producers meet over 80% of local demand for meat.

About the Montreal Alouettes

Founded in 1946, the Montreal Alouettes possess a rich history. The organization has had its name inscribed seven times on the Grey Cup (1949, 1970, 1974, 1977, 2002, 2009, 2010), a trophy awarded yearly to the champion of the Canadian Football League. They play their home games at Percival Molson Memorial Stadium, on beautiful Mount Royal.