Montreal, May 6, 2021 – The Montreal Alouettes announced a new three-year-partnership with NOROI, a Quebec-based distillery in Saint-Hyacinthe.
Thanks to this partnership, Alouettes’ fans will be able to try out several unique NOROI spirits and ready-to-drink beverages which will be available at the stadium during the Alouettes’ home games.
“We are more than happy that the Montreal Alouettes have chosen NOROI distillery, as the first Quebec micro distillery, for a new partnership”, said Jonathan Robin, President and Founder of NOROI. “Being a young growing business, it is extremely gratifying to know that big players from Quebec’s industry are committed to help succeed start-ups like ours. NOROI’s objective is to offer fans quality spirits and ready-to-drinks, produced by our passionate team in Saint-Hyacinthe.”
NOROI. King of the North. Innovative and refined spirits born from the perfect mix between traditional and cold distillation. Thanks to a glass still that carefully distils selected aromatic macerations below 0 °C, their products reflect knowledge and high technology. Spirits, ready-to-drink, non-alcoholic beverages, mixology products: NOROI Distillery has a wide offer, known for its quality and freshness.
“We are excited to be partnering with another local company,” declared Montreal Alouettes President Mario Cecchini. “These people are passionate about football and teaming up with them is a natural fit. Many of our fans will have the chance to taste their delicious products at our stadium these upcoming seasons.”
About NOROI Distillery
Founded in 2019 in Saint-Hyacinthe, NOROI Distillery distinguishes itself with its constant will to innovate. Everything started with the conception of a one-of-a-kind still in the world, a glass reactor that allows us to cold distillate. We can extract and concentrate aromas and flavours that would usually be lost or altered in a traditional distillation process. Discover a diversified range of high-quality products. NOROI Distillery, at the heart of innovation!
