August 2, 2020

Alouettes unveil a limited-edition hat designed by a season member

Seeing someone rocking an item you designed is always a special feeling…and even more so when it’s decorated with the Alouettes logo.

This February, Yan, a lucky season member, had the once in a lifetime opportunity to work in collaboration with New Era to design the Alouettes cap of his dreams, giving everyone from the avid sports fan to the fashion-conscious, a timeless headwear piece.

Yan and his friend Sonia were invited to our warehouse in Montreal to sit down with New Era and go through the full process of designing a custom hat for the 2020 collection.

Working closely with the New Era representative, they went over every option possible for the hat. They first started by building the foundation of the hat by choosing the shape and fit of the hat and the style of the brim. Once that was set, they look through dozens of fabric swatches to decide on the fabric and color combinations. The next step was to decide what to add to the hat.

On the front, they selected the classic red crest logo, and on the side, they selected an embroidery of the word “Montréals.”

And this is the final result…It turned out great!


If you like the design that you see, pick one up and rep it with pride…A one-of-a-kind limited edition hat designed by a fan, for our fans!