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Each year, the Montreal Alouettes organization visits hospitalized children and their families at the CHU Sainte-Justine, the Montreal Children’s Hospital and the Montreal Shriners Hospital for Children. Divided into three groups and accompanied by members of the coaching staff, the team’s cheerleaders and by Touché! the mascot, Alouettes players meet individually with more than 200 children to offer encouragement and support in the fight of their lives. As well, Alouettes players distribute many gifts, sign autographs and have their photographs taken with them.

“Year after year, the day we spend visiting children’s hospitals is always special for the team. Our players and coaching staff are very aware of the role they play in the lives of these children and their families. I am very proud of our players’ devotion, for whom these visits represent a true lesson in courage and perseverance.” – Mark Weightman, former president and chief executive officer

Playing an integral role in the community is a priority for the Montreal Alouettes organization. The players also participate in the Alouettes’ “Together at School” program whose aim is to help students succeed not only in the classroom but in life as well. The team also has several initiatives in place to support amateur football in Quebec.