Larry Smith | Montreal Alouettes
Larry Smith

Larry Smith

President & CEO


2010 - Now in his 12th season as the leader of the Alouettes, Smith is one of the most recognized sports figures in Quebec. Montreal fans first got to know him as a star running back for the Als from 1972 through 1980, and then as the team’s President and CEO from 1997 to 2001 and from 2004 through today.

His first term as the president of Alouettes followed five years as commissioner of the Canadian Football League. He has worked tirelessly for professional and amateur football over the last 30 years, playing a key role in reviving the tradition and glory of football in Montreal and Quebec as a whole.


As a player, he was part of two Grey Cup championship teams, 1974 and ’77. The Alouettes’ first-round selection in the 1972 Canadian college draft, he played 140 consecutive regular-season games, along with 13 playoff and five Grey Cup games. He is still to this day the only player ever picked by the Alouettes with the first-overall selection in the CFL Canadian Draft.


He has held several executive positions with major firms since graduating from Bishop’s University, including with John Labatt Ltd. (Ogilvie Mills Ltd).


He has received numerous honours throughout his business career: He was named the 1994 American Marketing Association-Toronto chapter Marketer of the Year (consumer products); Sports Personality of the Year at the 1998 Quebec Sports Gala; Marketer of the Year in 1999 by the International Association of Professional Communicators (Montreal); received the Accomplishment Award at the 2000 Marketing Personality Gala; the Equinoxe-Homage Award from the Société des relationnistes du Québec in 2002; the Integrated Marketing (Large Company) Award from the Association Marketing de Montreal in 2003; and the McGill Management Achievement Award in 2009. In 2010, he was named to l’Ordre national du Québec with the title of Chevalier du Québec.


In 2001, he received the Commissioner’s Award for his outstanding service and dedication in preserving and promoting the CFL. This award came during 2001 Grey Cup Week in Montreal, which was a huge success under his direction.


Montreal again hosted the Grey Cup in 2008, for which he served as Committee Co-Chairman. The event was a huge success with over 66,000 fans packing Olympic Stadium to the rafters.


He serves on a number of civic charitable boards and has served as president of the Bishop’s Alumni Association and is Chairman of the Canada Games Council board of directors. In 2009, he was named to the Canadian Olympic Committee.


He lives in Hudson, QC, with his wife Leesa. They have three children, Wes, Ashley, and Brad, who was a standout receiver at Queen’s University and was drafted by the Toronto Argonauts in 2007, as well as two young grandchildren, Drew and Hunter.

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